(Harrisonburg, VA) March 10, 2016 – Encore Hospitality, LLC, a subsidiary of Encore Enterprises, Inc., recently purchased a hotel in Harrisonburg, VA. The 4-story, 140-room hotel currently operates as a Holiday Inn, but will be converted to a DoubleTree, after extensive upcoming renovations to satisfy Hilton brand standards.
“We are excited to acquire this new hotel for our growing portfolio,” said Chairman of Encore Enterprises, Inc. Dr. Bharat Sangani. “We are excited to continue to grow our relationship with the Hilton franchise in this new location.”
Encore plans to invest $50,000 per room to completely upgrade all aspects of the hotel including guest rooms, meeting rooms, lobby, lounge, exterior of the building, landscaping and the pool area. Once the renovations are complete, the hotel will take on the DoubleTree by Hilton name, offering all the perks of the Hilton brand and the Hilton HHonors program.
Located in Harrisonburg, VA just a mile away from James Madison University and located off of a major interchange that provides convenient access to Downtown Harrisonburg as well as Shenandoah National Park and George Washington National Forest, the hotel is centrally located for sightseeing. The hotel will also provide a new wedding and social event venue in the area as it is the only full-service hotel in the market.
“Converting this hotel to a full-service DoubleTree provides much desired hotel services to the Harrisonburg area,” said Glenn Pedersen, President of Encore Hospitality. “We look forward to investing in the renovation of the hotel so it can add to the amenities offered in Harrisonburg unlike any other hotel offers in the area.”
About Encore Enterprises, Inc. – Encore Enterprises, Inc. is a privately owned national real estate company founded in 1999 with corporate headquarters in Dallas, Texas. Encore develops, acquires, and manages hotels, multi-family communities, retail shopping centers, commercial offices, and public-private mixed use developments.
About Encore Hospitality, LLC – Encore Hospitality, LLC is a subsidiary of Encore Enterprises, Inc., and was founded in 1999 as a fully integrated, hospitality acquisition, development and asset management company focusing on the upper mid-priced, nationally branded select-service and full-service hotel sector. For more information about Encore Hospitality, LLC, visit www.encore.bz, or call (214) 259-7000.