The Encore Hospitality team is composed of highly skilled associates who use market research and demographic information to establish the viability of ground up development projects or acquisitions of existing assets. Our team will spend time in the market meeting with local civic leaders, convention and visitors bureau officials, inspecting the physical plant of our competitors, reviewing their direct sales and marketing effectiveness and meeting with top demand generators in the market. Once this is completed, all this information will be compiled and put into a concise report format that will advise our partners about the prospects for success or failure of these projects.
Our senior hospitality executives will review the overall market and sub-markets of a city that has been targeted for development or acquisition opportunities. By utilizing the latest market share reports, visiting competitors, and analyzing this data Encore will completely understand the dynamics of a market and make recommendations that validate further development or acquisition plans.
Encore Hospitality utilizes top of the line software and underwriting processes to arrive at the financial viability of an acquisition or development project. Our experienced management team will use market studies and feasibility studies to put together development and operating projections that will support or repudiate the financial viability of a project. Encore uses these projections to determine internal rates of return (IRR) and projected cash flows over the life of the project.
Our industry experienced team and senior management have over 100 years in the hospitality industry. We have experience in opening over 125 hotels and the acquisition of over $350 million of hotel assets. Encore Hospitality is experienced in cultivating ground up projects through all the stages of development, from construction to opening the hotel, and then operating on an on-going basis. Additionally, we have the experience of identifying acquisition opportunities, determining turn around strategies and assimilating that hotel into our company’s operating procedures.