Vice President of Operation | Encore Hospitality
James Franks joined Encore Hospitality as Vice President of Operations in October of 2014. His responsibilities are to oversee all aspects of hotel operations including budgets, P&L, guest and employee satisfaction, capital planning, and business strategies. Mr. Franks has been involved in the Hospitality Industry for over 23 years, starting his career as a front desk clerk at the Residence Inn, Long Beach in 1991.
After graduating from California State University at Long Beach with a BS in Finance, Mr. Franks was promoted to Front Office Manager at the Residence Inn, Placentia. After two successful years in this position, Mr Franks transitioned to the Full Service Marriott as an Assistant Controller, which began what would be another 15 years in the finance and accounting discipline of hospitality. Mr Franks went on to hold the positions of Sr. Assistant Controller at the 884 room Desert Spring Marriott, Director of Finance at the Houston Airport Marriott and then went to open the Woodlands Waterway Marriott.
Later Mr. Franks was Director of Finance for the opening of the Hotel ZaZa in Houston and then left for the Hilton College Station and Conference Center. This is where he came to know Encore Hospitality when his hotel was acquired in September of 2009. While serving as Director of Finance he was frequently tapped to take on projects assisting other hotels with transitions of ownership or key leadership positions at various brands including Renaissance, Marriott and Holiday Inn. Eventually this led to Mr. Franks being promoted to Hotel Manager to oversee all hotel operations while continuing his duties as Director of Finance. He continued in this role until 2012 when he was again promoted as the General Manager. In 2014, the Hilton College Station was sold and Mr. Franks officially joined Encore Hospitality.